Is Avatar Really King Of The Box Office
James Cameron broke his own record Tuesday. With a 1.86 billion U.S. dollars, “Avatar” beat “Titanic” to become the highest grossing film of all time at the box office worldwide.
It is a remarkable achievement. But before every Hollywood studio exec decides that all future movies must be in 3-D and feature blue aliens, it’s worth getting a little perspective on the film.
“Avatar” has the advantage of showing 3-D (which usually commands an average of $ 3 extra per ticket) and exit at a time when movie tickets even 2-D are more expensive than ever. According to the National Association of Theater Owners, the average selling price in 2008 was $ 7.18, 56% of prices in 1997 when “Titanic” was in theaters. Read full story
